This is amazing. This is the future of OOH.

The intersection of architecture, art, technology and communications will be the future of out-of-home advertising in my personal opinion.

Here is an example of how a projector, architecture and a great idea can capture the attention of people while being aesthetically pleasing and adding value to the archtecture itself. Point being, everyone wins.

Now find a way to effectively integrate a brand message into this experience without ruining it and you too can win.