The Economist: Smarter Advertising
In an industry whose ad revenues continue to decline in record levels, The Economist has stood out as a magazine that maintains a feverishly loyal readership (I'm one of them) as well as a brand that has differentiated itself from all competitors. A magazine not for the common man, but one who strives to know more about worlds beyond his own.
My favorite part? The idea that if you don't read anything - no newspapers, no dailies, no blog posts or updates. If you only sat down for 3 hours every Sunday and read the latest issue of the Economist, I guarantee you that you'd be more 'in the know' and worldly than 99% of people that you meet.
Smart advertising. (hint: it's a treadmill). Via copyranter.