Armchair Astronaut - Toshiba

I really like this project for two reasons:
  1. The ad business isn't easy. Long hours, shitty briefs, limited budgets, risk adverses clients, prescriptive feedback and clients that think they are art directors and copywriters usually take-over and take some of the fun out of the business. But, every now and then a client buys something FUN. Every now and then creative teams get an opportunity to sell that one spot that keeps them sane and allows them to pump out all the other crap they are asked to work on for the next 16 months.

  2. It is a great idea that will get people talking, blogging and sharing the Toshiba brand.