Neat post from BoingBoing today -
For an eco-friendly San Francisco fund raiser, organizers decided to "turn out the lights" in the city for an hour. One of the organizers was a former PR exec at Google and had friends who helped turn out the lights on the Google homepage.
Want to create awareness for your campaign or cause? Just go to the front door of the web and throw up a nice sign (if you have the contacts and cash...)