When Life and Music Collide...

Great concept from Leo Burnett in Cairo. Melody Tunes is Egypt's first all English music channel and to raise awareness around their launch, they've created a series of spots that combine real life with the Popular videos on their channel.

There are a number of different music products in the market - from iTunes to mobile music downloads - that all have similair strategies. That being said, this simple combination with added the foreign flavor is quite hilarious.